Privacy Policy

Effective March 28, 2018 ('we', 'our', 'us') is committed to protecting and respecting your privacy. In this Privacy Policy ('the policy', 'this policy'), we explain how we use any personal information we collect about you. By submitting your personal information to us you consent to the use of that information as set out in this policy. For the purpose of the Data Protection Act 1998 (the Act) and the General Data Protection Regulation (GDPR), the Data Controller is b00t consultants Ltd., a registered Data Controller in England under company number 10087861 and registered under the Data Protection Act 1998 and registered with the Information Commissioner’s Office, registration reference number: ZA177971.

Know your rights and obligations

We believe in and exercise Privacy by Design and by Default. We encourage you to do the same and to read more about the Data Protection Act, the General Data Protection Regulation and your rights. Even now as Data Protection and Privacy becomes intertwined with our everyday lives, we know that it can be difficult to understand and to achieve. Thankfully, resources like the Information Commissioner's Office (ICO) provide timely, relevant and understandable resources to help you understand your rights and your legal obligations. The ICO is the UK's independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. The ICO offers many free online and printable resources and guides for organisations and individuals alike. We encourage you to visit to find out more.

How we collect your information

To be clear, is a personal and individual website used for self promotion purposes; our core business is not advertising or marketing and we do not sell your data for advertising or marketing purposes nor do we conduct automated decision-making including profiling. However, we may collect information about you:

  • when you view online content on our website (each a 'Site' and together the 'Sites');
  • when you authorise a third party to connect to us, for example, through social media such as Twitter, Facebook, LinkedIn or other social networking site;
  • the nature of the device you are using, for example, whether you are accessing the Site from a personal computer or from a mobile device;
  • if you contact us, we may keep a record of that correspondence;
  • when you visit a Site (see also under Cookies below).

Where you access our Sites through a third party social networking site, such as Facebook or Twitter, we may receive your information (such as your name and email address) direct from the account that you have with them. The information that we receive may depend on the privacy settings you have with the third party site. For their privacy policies, please see for example or By using a Site you are giving us permission to use your personal information in the ways set out in this Privacy Policy.

How we use your information

We use your information to provide our online content to you and to support your relationship with us. For example, we may use your information collected from a Site to personalise your repeat visits to that Site e.g. using Cookies. We may also use aggregate information and statistics for the purposes of monitoring usage of our Sites in order to help us to develop our Sites. Third parties may retain aggregate information on their servers. We may also provide such aggregate information to third parties. We do not sell your information for advertising or marketing purposes with any third party. However, we may disclose your personal information to third parties if:

  • or substantially all of its assets are acquired by a third party, in which case personal information held by it about its users will be one of the transferred assets;
  • we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements;
  • or to protect the rights, property, or safety of, our clients, or others.

Marketing and Advertising

As stated above, is a personal and individual website used for self promotion purposes; our core business is not advertising or marketing and we do not sell your data for advertising or marketing purposes nor do we conduct automated decision-making including profiling. However, you may receive information about through third party sites, such as a social media site like LinkedIn, where you have opted-in to receive news, events and other information about For example, if we post a news article on LinkedIn, and you have opted-in to receive updates from us on LinkedIn, you may be able to view that news article. If you do not wish to receive information from us through third party Sites, you must review your own privacy settings on the third party Site.


All personal information you provide to us is stored on secure servers. Some of the data processors we engage to process personal data may have servers that are located outside of the European Economic Area (EEA). We will ensure that any transfer outside the EEA is subject to contractual provisions and administrative, technical and physical security measures to protect it from authorised access and use. Please note however, that whilst we will use all reasonable efforts to safeguard your personal information, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred over the internet.


In order to improve the Sites, we may use small files commonly known as 'cookies'. A cookie is a small amount of data which often includes a unique identifier that is sent to your computer, tablet or mobile phone (referred to in this Privacy Policy as a 'device') from each Site and is stored on your device's hard drive. A cookie records on your device information relating to your internet activity (such as whether you have visited that Site before). The cookies we use on the Sites won't collect personally identifiable information about you.

How can you control the use of cookies from the Sites?

If you don't want us to use cookies when you use a Site, you can adjust your internet browser settings not to accept cookies. Your web browser's help function should tell you how to do this. Alternatively, you can find information about how to do this for all the commonly used internet browsers on the Wikipedia: This website will also explain how you can delete cookies which are already stored on your device.

We currently set the following cookies:

Google Analytics. We use Google Analytics – the web analytics service provided by Google Inc. - in order to understand how visitors to each Site use that Site. The Google Analytics cookies remember you from one page request to the next, for example to differentiate between 'new' and 'returning' visitors. We receive reports from Google Inc. about website usage (such as the number of visitors to each Site or the number of unique page views). According to the Google Inc. Privacy Policy, Google Analytics cookies do not collect personal information about you - for more information see:

Links to other websites

Our Sites may contain links to other websites. This privacy policy only applies to our Sites so when you link to other websites you should read their privacy policies.

Access to information

The General Data Protection Regulation gives rights to individuals to access information held about them. Your right of access can be exercised in accordance with the Act and the GDPR. Information we hold about you must be given to you in a commmonly used format and you have the right to ask us to: give you access to your information; rectify or correct information; erase any information that we hold about you; restrict our processing of your information and the right to object; and, the right to data portability. We do not conduct automated decision-making including profiling. An appropriate access request is not subject to a fee and will receive a response within one month. Note that the GDPR gives us the right to refuse or charge for requests that are manifestly unfounded or excessive. If we refuse a request, we will tell you the reason for our refusal within one month. Please see the Contact section below for information about how to contact us.

When information can be withheld

There are some situations when we are allowed to withhold information, for example if the information is about: the prevention, detection or investigation of a crime; national security or the armed forces; the assessment or collection of tax; judicial or ministerial appointments.

Changes to this privacy policy

We reserve the right to change this privacy policy from time to time. Any changes we may make will be posted on this page and, where appropriate, notified to you by email or social media.

Contact us

If you have any questions regarding this Privacy Policy or would like to exercise your rights under the GDPR, please contact our Data Protection Officer: privacy<>b00tconsultants<>com.